In average, the human body consumes about 87,000 litres of water, which adds up to filling a pretty large pool. With soft drinks consumption on the rise, Lucozade Ribena wants not only to improve the consumer’s experience, but to also to act with integrity in this ever-changing world.
With almost a century of history, Lucozade is the evolving concept of the Western world meeting The Land of the Rising Sun, Japan. Because there’s nothing soft in making the perfect soft drink. Behind Lucozade Energy, Ribena or Orangina lie thousands of hours of research and care. Astreea is now there to protect Lucozade Ribena’s core of business, its people, so that they can create.
Because we understand the unquenchable thirst for success.