You’ve seen the pink ribbon. It stands for breast cancer awareness, and it’s not talked about enough. That said, breast cancer is the most common type of cancer in the world – every 14 seconds, a woman out there learns about her new reality.

We take great pride in dressing up our Igloos pink, only to join the European October Rose campaign. We want to talk about it. Regular screening doesn’t prevent cancer, but it helps with early detection.

Have you had your screening already?

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